The TikTok-ification of Music: How 15 Seconds Are Changing the...

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2026-03-18 11:30:58

The TikTok-ification of Music: How 15 Seconds Are Changing the Industry Forever

Warning: this article contains spoilers about why your favorite artist is suddenly dancing in a neon-lit garage. The music industry has a new boss. And no, it's not Jay-Z, it's not Taylor Swift, and it sure as hell isn't that handsome programmer at Spotify who thinks he understands the future of music. It's an algorithm. A ruthless, addictive, unpredictable algorithm that decides whether...

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